Martin Audio’s signature Coaxial Differential Dispersion technology, which can be found in a wide range of venues across the globe, has migrated further—to an innovative gym concept in London’s Camden Town.
Integration company Communitec, who have specified a Martin Audio CDD solution, were introduced to the MOVIN london project via interior designers Luks Design and Development, with whom they have worked on projects in the past. Explaining the concept, Communitec Director of Operations & AV, Ryan Saban, said, “MOVIN london is completely unique as this is no regular gym; everything is based around classes and an immersive experience to take you away from the repetitive cycle of a gym.”
Communitec were tasked with providing a full IT, AV, Security and Telecoms infrastructure. “This had to be an ecosystem that was completely interactive, enabling the users to simply control the whole space from an iOS or Android device,” he explained. Along the way they turned their attention to sound reinforcement, and Martin Audio.
“We needed a system that stood out in every way possible,” Saban continued. “This was a gym not a nightclub … but why could it not be both? I wanted to create a space where you could have classes that were calm and only required a gentle level of music on the one hand, but on the other could power through an intense class playing tunes from all genres and have the ability for a DJ to connect in and literally transform the gym into a live show.
“Martin Audio just ticked all the boxes,” he said. “I was already familiar with the brand, and have used them in other spaces, but this was the first time in a unique space like this.”
Sound quality was one thing, but the speakers also had to look fit for purpose. “I wanted to create a space where this could very well be a club or a venue for live performances even though it is a gym.
“We discussed many options with Luks Design. The system to be visible and on show—we wanted that industrial / club look so that clients forget they are at the gym but are working out to great music with great lighting.”
Communitec achieved this by specifying eight Martin Audio CDD6 and a pair of CSX112 subs. The subs are located on the main gym floor with the speakers wall mounted around the space to provide that all immersive experience, Saban continued. The amplifiers are located back of house along with other equipment, such as Lutron lighting control and InventDesign lighting racks, Savant automation system and the rest of the infrastructure. In other words, the whole space is centrally controlled from the studio floor to the changing rooms.
Summing up, the Communitec director said, “When we powered the system on for the first time we were all blown away by the CDDs. We could not believe that we were able to turn this space into effectively a music venue.”
Whether playing high octane DJ music or taking streams from the media players or sources from Airplay, Aux phono input or studio mic the sound system brings the venue to life.