New Face, Same People
Posted on: 23rd March 2021
In 2020, we embarked on the journey to update our brand corporate identity and logo to a more modern reflection of our business and values. Today, we are very excited to share this with you.
Our heritage in professional and commercial audio, lighting and video roots back over 30 years and our previous logo has certainly served us very well. It had been our face since the late 90’s and it was very well known in the industry, to some people perhaps even iconic.
In 2021, there is no question that it needed a “slight” adjustment and facelift. That’s exactly what we’ve done.
We wanted to inject some industry passion into our new identity and we wanted our new logo to tell a story about our values as a team and as a business.
- Identity - the logo device is shaped like an L so it can be recognised as Leisuretec even when used individually from the logo type.
- Industry Passion – The purple-to-pink-to-orange gradient element that flows through the middle of the logo device represents waves or levels, used in sound, lighting and video technology – the products we are so passionate about.
- Business Values – The logo device consists of 4 elements (stems), each one representing one of our core values: Experience, Choice, Value and Service.
Although our logo has evolved, our business’s value proposition stays the same - to provide you with an unrivalled distribution service on professional sound, lighting and video equipment with ultimate reliability, helpfulness, consistency and transparency.
We are still the same Leisuretec. We're the same people, the same ownership with the same fun, friendly yet helpful approach to our service. We just have a new face and we’re sure you’re going to like it.