Top 5 Benefits of Live Streaming your events
Posted on: 24th June 2021
We’ve all seen the BBC coverage of Glastonbury, giving everyone the opportunity to experience the music from the safety of their mud-free, toilet-flushing and shower-having homes. With the rise in online streaming platforms, you don’t need a Glastonbury budget or the reach of the BBC to organise a successful streamed event.
We’ve rounded up our top 5 benefits of live streaming your events, so you can create the perfect package for your customers:
- Extend your reach
- Great value for money
- Add a second stream of income
- Can create online interaction
- Opportunity to record and repurpose content
Extend your reach
With any event, there’s a limit to how many people you can have at a venue or location, as well as the distance attendees are willing to travel. With live streaming you have the ability to reach a much larger audience of people who wouldn’t normally be able to attend due to their geographical location, their availability or your capacity being reached.
New audiences can be reached by live streaming on a variety of social platforms such as; Instagram Live, YouTube Live, Facebook Live, Twitter Live, LinkedIn Live and Twitch. You can even broadcast on your own website if you prefer.
Great value for money
As mentioned above, live streaming allows you to scale your event almost without limits. This achieves a much larger exposure for your event at a fraction of the cost, allowing you to hire a smaller venue and fewer staff; and this isn’t even factoring the amount of time you’d save trying to organise a larger physical event.
Apart from the initial investment in equipment, such as Video Streamers and Mixers, live streaming your events is cheap to run as the majority of streaming sites are free to use for both the viewer and the streamer.
Add a second stream of income
What’s better than having a physical event with ticket-paying attendees? Having a physical event with ticket-paying attendees and having a ticketing-paying audience on a web stream! Many streaming services allow you to charge for tickets to view an event, meaning you can actually generate income in addition to your physical attendee’s tickets. It’s important to make sure the online tickets are great value for money though, many people wouldn’t be happy paying the same price as someone who is attending in person and getting more benefits.
Create online interaction
Live streaming your event can generate a huge amount of interaction with your brand, with many events hosting Q&A’s with their audience. These interactions can easily help develop casual consumers into brand-loyal customers, as well as opening up the opportunity to interact with potential customers who have only just found out about you or your event. Creating a two-way interaction through the stream can help your event become a huge success because it not only illustrates you as extremely attentive but also helpful and friendly.
Record and repurpose content
Your event and stream have finished, now what? If you’ve recorded your event then you can now use that recording in many different ways. For example, you could create a highlights video for your website or social media account. If you plan on running another similar event in the future, you could even use parts of the recording as a trailer for your next event. The potential for repurposing your recording is endless!
To discuss more about how you can begin live streaming your events, or for any other sales enquiries, please talk to our tech team by giving us a call on 01525 850085 or emailing sales@leisuretec.co.uk.
