New Names and Eco-friendly Packaging for JEM Fluids

Posted on: 19th December 2018

As part of this launch, all 14 effect fluid types offered by Martin now feature new, more durable yet eco-friendly recyclable packaging, and new labelling with a colour-coded system to help identify between fluid types.

While Martin fluid packaging and product names have changed, the legendary fluid formulas, relied on by live event professionals for the past 30 years, remain untouched. All fluids are still produced in Martin’s state-of-the-art fluid production facility in the United Kingdom. And all Martin brand fluids follow a stringent, near-sterile production protocol and have been carefully tested and benchmarked to optimize effect efficiency, consistency, quality and price.

“Increased sales of our popular atmospheric effect fixtures, has in turn created much more demand for our effect fluid from end-users, dealers, and distributors. This has been especially true at traditional retail locations,” said Justin Cicerone, Product Line Manager—Retail Lighting, HARMAN Professional Solutions. “With these enhancements to all our fluid offerings, customers around the world should now have an easier time purchasing fluids as needed when supplies are low and show time is near.”

The Martin fluid range now consists of:

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New Names and Eco-friendly Packaging for JEM Fluids
New Names and Eco-friendly Packaging for JEM Fluids